Steinway Piano Marathon
16 Dec 2017
More than 120 aspiring musicians came together today to play the piano for charity and made Singapore musical history with a new entry into the Singapore Book of Records. For close to 13 hours, musicians between the ages of four and 54 played more than 200 works at Steinway Gallery Singapore’s Piano Marathon 2017@ION Orchard, a fundraiser for The Business Times Budding Artists Fund (BT BAF) which provides arts training to children and youth from financially disadvantaged families. The event marked Steinway Gallery Singapore’s inaugural community engagement programme as well as a fundraiser for charity on such a scale in Asia. Piano Marathon 2017@ION Orchard raised close to $17, 500 for BT BAF. The event also scored an entry into the Singapore Book of Records for “Longest Piano Performance”. GCA is involved in conceptualising the event as well as project management, in the areas of programming, event management and publicity.